The eventful year 2017 comes to an end and we are approaching the year 2018 with new hopes and goals. Talking about marketing, the passing year 2017 has taught us many useful things and gave new insights for creating fruitful marketing campaigns in the future. Out of several efficient tactics, today, we are going to see four noteworthy tips for bringing the optimum result of your digital marketing campaign.
CoSchedule has recently done a survey among 1597 marketers and they have got interesting marketing statistics, which can guide us in implementing optimal marketing strategies for 2018.
Let us elaborate these statistics so that you can stay ahead of the curve and get better results for your marketing campaign in the year 2018 and beyond:
Document your strategy- A whopping 538 percent greater chance to get success in the marketing efforts is largely attributed to documenting strategy- a CoSchedule stat says. The main objective of documenting marketing strategy is to enhance its visibility. It is easy for your team to implement, communicate, and collaborate during the ongoing campaign if all the team members have a proper understanding of your marketing strategy and their individual roles in ensuring success.
Documentation also provides a chance to review the strategy during the campaign that enables you to follow the goals while addressing changing requirements. When you document the strategy, chances are bright that you can foresee the hurdles well in advance, and handle them more efficiently.
Do proper audience research- Okay! Nothing is changed on this front. Frequent audience research is highly popular among the marketers. It is stated that successful marketers are 242 percent more likely to conduct audience research in a frequent manner. More importantly, you need not target an audience, only the right audience can enhance your brand value. You can find the answers to questions like:
• Who are your competitors?
• Which country or region do you want to target for your products or service?
• How your offer is different than your competitors?
• Which people can utilize your product or service in the best possible manner?
• On which solutions your products or services are focusing? Etc.
You can get the most from marketing campaign through addressing the most relevant and suitable audience for your business, and this questionnaire can help you find the right audience.
Define your goals- Marketers with set goals can have a 429 percent greater chance of getting success in the campaign. Though setting clear goals is one of the most difficult tasks, it pays off to the marketers. You can start with making a goal summary while being realistic with existing resources and time. It is necessary to focus on any one objective while setting the goal. For example, generating a certain number of leads per month could be your objective while setting the goal.
Another important thing is to set a viable deadline for achieving your goal. When you follow a deadline for reaching the goal, your efforts can be more intense and focused. Every marketing campaign can be directed in a proper manner through defining the goal and deciding the deadline to achieve it.
Make process documentation- The CoSchedule stat shows that marketers who document their marketing processes are 466 percent more likely to get succeed in their campaigns. Just like a strategy documentation, workflow and process documentation of the marketing campaign is also very important. It can improve the execution of processes and make them more efficient for achieving the optimum outcome. Another hidden benefit of documenting the process is it brings your team members together and provides better collaboration opportunity. Process documentation is an important reference that you and your team can access at any point during and after a marketing campaign.
These four useful aspects can help you create and run an effective marketing campaign in the year 2018 and beyond. If you rely on basic marketing insights and follow these tips, it would be easy for you to garner all the benefits of digital marketing.
At Ecosmob, we offer you high-quality digital marketing services that follow the latest marketing trends while utilizing various channels like SEO, social media marketing, etc. for achieving the desired outcome.