Ranking on the first page for your company name or brand name is vital for online recognition for any business or brand. Content is KING and we all know that old SEO adage and it is still true and relevant even today. Using well optimized and unique content through SEO (organic search engine marketing) to boost your brand’s visibility will give you competitive advantage over your competitors. Here are some tips you can use to improve your brand visibility online;
Using SEO to Enhance Online Visibility
You have a website, you have content, but still your site isn’t moving up the organic search engine results pages. Time to bring in the SEO specialists.
Before you launch into any SEO project, it’s good to have a proper understanding of what SEO is, and what it can do for your business
Remember that today, effective white hat (honest) SEO is an analytical, technical and creative process that is best implemented by an SEO professional or SEO agency for businesses to make the best of the Web and reach out to customers locally and all over the world.
What makes up good SEO
• Architecture optimization
• Optimizing content for rankings and keywords
• On-page content optimization
• Accurate description meta tags, heading tags and page titles
• Mobile optimization
• Local optimization
• Site speed optimization
• Image optimization
• Backlink analysis
• Social media promotion
By paying attention to each of these areas – without employing black hat SEO practices – and constantly reviewing them, you will see your brand stand out and be found on SERPs.
Google search signals
Another way to look at SEO is to consider the signals Google uses to determine if a website is worth ranking high on SERPs, or not, and if your website and content have them.
These signals (coming from your content) include bolded words in the text, whether your website is optimised for mobile and whether the headline on a page matches the text in the query.
Other signals are how many links go into your site, site speed, content freshness and the quality of your content.
RankBrain signals good content
A new, hugely important signal is referred to by Google as RankBrain – essentially the machine learning/artificial intelligence part of the search engine’s algorithm. It determines what results appear on SERPs and where they are ranked, and its primary aim is to deliver more relevant search results for users.
RankBrain has now become the most important signal for Google. While some say you can’t optimize for RankBrain, we say that there are things you can do, and should do.
The most important factor is content, and if it provides a quality user experience. This can be defined by asking: is my website and its content useful, shareable, relevant, findable and credible?
Google will be the judge of this by looking to see if you have a low bounce rate (the percentage of visitors who come to your website and leave without navigating to any of your other pages), and whether users spend a lot of time on your site.
Google also judges the quality of you content by measuring ‘time to long click’ – when a user clicks from a search result to your website and stays there for a long time before returning to Google.
Another type of content Google doesn’t like is ‘thin content’? This is content that offers little value to users because it is light on real information and include duplicate pages, e-commerce listings with short descriptions and scraped content from other websites or feeds.
It’s not only what type of content you’re posting (video, for instance, is preferred over text), it also looks at how the user interacts and engages with your content.
Then, do users return to your site? If so, how often? Use your analytics program to measure these important points and remedy them if the results are poor.
What makes Google ignore or not find your website
• Not mobile-friendly. Use Google’s mobile-friendly test tool to see if your website is mobile-friendly
• Lots of duplicate content and many broken links – Screaming Frog or your Google Search Console tools can check your site for these
• Mobile site loads too slowly – anything over four seconds and Google will rank your site lower. Use the Page Speed Insights to test your site
• Your site is not responsive – check it with ResponsiveTest.net
• The design is deceptive and misleading
• You host malicious downloads
• You have low-quality main and supplementary content
• You have a low click through rate (CTR) on the Google Search Network. Improve your
• Title Tags and Meta Descriptions and relook your keywords
Once you’ve done a good audit of your site and site SEO (there are free and paid-for tools on the Internet or employ a specialist SEO company), and fixed all the issues, start promoting your content in Social Media and across micro news sites such as Rebelmouse.com and others relevant to your industry.
Once your content and SEO are optimized, you will reap the rewards of higher rankings in SERPs, and attracting thousands of users to your brand.
Lelo Patience Klaas is a content marketer and a blogger with two of her own blogs, onTravel_Destinations and KlaasiConneXions. She has a strong flair for writing and loves writing informative SEO articles and writing about travel destinations. Lelo Patience Klaas specializes in digital marketing, education, parenting and travel niches.
Her Interests include catching up on SEO news and preparing audience-grabbing blog posts for her blogs. She is a well-rounded, a dedicated writer and a self-proclaimed social media expert.
When she is not busy blogging about the latest search engine updates or the most amazing travel destinations then she is busy with community development projects or preparing creative dishes for her family.
Lelo is a very spontaneous person that loves to live life on the edge. She has a strong aspiration to learn new things and eager to see the world. Calgary SEO – Alberta SEO Expert Services Company