If you have been looking into search engine optimization company options, you might have heard about or noticed a few of the things that you want to look for when choosing the right company for you. However, you might not realize that there are a few things that you should avoid as well. To help ensure that your SEO is done as well as possible, you should definitely avoid these five things when shopping for an SEO company.
1. Companies That Are Too Cheap
Although you might be on somewhat of a budget, you shouldn’t opt for the cheapest SEO company that you can find. The saying that you get what you pay for is at least partially true, and SEO companies that offer their services for much less than other companies typically do so for a reason. High-quality SEO requires a lot of hours, hard work, effort, resources and more, and companies that put in all of these things can’t afford to do so for an insanely low price. If a company is willing to offer these services for too little, chances are good that they use low-quality SEO or that their systems are automated. Neither of these things will be good for your ranking or your website’s reputation.
2. SEO Professionals Who Don’t Understand Recent Changes
Just because someone was considered to be an SEO professional five years ago doesn’t mean that he or she is cut out for the job now. Although SEO is still relevant, it has changed significantly over the past few years. Failing to change with the times could cause your rankings to fall, and some popular techniques from years ago can even cause your site to be de-indexed from Google and other search engines for a year or more. Instead of going with a company from the old school, look for one that understands the recent changes in algorithms and SEO as a whole.
3. Companies That Haven’t Been in the Business Long
Learning the ropes of successful and effective SEO isn’t a fast process. If it was, you could learn how to do it yourself quickly. It actually takes a lot of research, trial and error and work over several years. For best results, you will definitely want to look for an SEO company that has been in the business for at least a couple of years. Otherwise, you could end up paying a newbie who really doesn’t know what he or she is doing.
4. SEO Professionals Who are Sneaky
Sneaky tactics, such as long contracts that require you to make long-term commitments and hidden fees of any sort, can leave you in a bad position later on. For best results, you should look for a company that is as straightforward as possible.
5. Companies That Haven’t Proved Themselves
To ensure that you get the best SEO campaign possible, you should look for a company that has proven results and testimonials. Otherwise, you can’t really be sure that the professionals there know what they are doing.
By avoiding these five things, you can make a smarter decision when choosing the right SEO company for your site’s needs.
The research and information in this article is provided by Larry Smith, an Internet Marketing specialist at Neueseo. Larry provides consulting and managing services to small and mid size clients on all aspects of online marketing and web design. You can find more of his posts on Facebook and Twitter.