Are you worried about your fashion retail store not getting the attention you want? Well, there could be a plethora of reasons for this, right from poor brand marketing to improper store location. But the crucial factor which affects the impression and reputation of your store is your collection of apparels. Your collection alone has the power to pull crowd and create a buzz no matter where your store is located or how you have priced the items.
And if you are worried that you have a small-scale business and cannot afford to invest on designer wear, then the perfect solution for you would be to contact a reputed wholesaler with an amazing repertoire of clothing items. Buying in bulk is a wiser decision for your overall business because it is cost-effective and allows you to allocate those funds elsewhere where it deems to be necessary. But before visiting a wholesaler, beware of the following mistakes that you are quite likely to make. Check them out now.
Being Ignorant about the Target Audience
Do you know the people you are catering to with your business? If not, then this can cause a big milestone in your path to success. This is true not only for the fashion industry but also for every other kind of business that exists. Make a list of the gender group, age bracket, etc of the people you wish to cater to with your products. You can divide your store into various sections- men, women, and kids. And then, visit the wholesaler to pick and choose the clothing items accordingly.
Not Being Aware of the Latest Trends
Since you are in the fashion industry, you must know that this space is prone to constant changes. Every season is different, and there are new trends flocking near your doorstep before you can bid adieu to the earlier one. In such a scenario, if you are unaware of the latest trends, it can spell doom for your business. Nobody likes an old-fashioned and outdated collection. So, before visiting the wholesaler and closing the deal with him, check the fashion magazines, go through the popular movies, and try to understand what is selling. Create your win-win moment by providing your customers with the chicest clothing that is trending this year.
Neglecting the Customers’ Needs
Apart from taking care of the whims and fancies of your customers and paying close attention to their fashion sense, you must also emphasize on the needs of your patrons. The basic rule of demand and supply remains the same for any type of business. So, the demand for stylish clothing is not just based on the latest trends or what a celebrity was sporting, but also what your customers need at the moment. Prepare a collection which does not meet the needs of the customers will definitely have an impact on the sales of your store. So, deploy a research wing who can study the customers’ needs and wants for the betterment of your business strategies.
Lack of Industrial Knowledge
Without gaining a proper knowledge about the fashion industry, you will never be able to establish requisite goals for your business, thereby limiting your chances of gaining a competitive edge over your rivals. Not having much idea about the industry also restricts the vision you have for your store and your store will also fail to reach the pinnacles of success it deserves because even the marketing strategies have to be plotted according to how the industry works.
So, these were some common mistakes that you should steer clear of while visiting a good wholesaler. And even while choosing the wholesaler, take referrals and recommendations, compare prices, and most importantly, browse through his or her collection of both, the seniors as well as juniors wholesale clothing.
Author Bio: Jane, a fashion blogger writes about the most common mistakes one is likely to make while preparing a perfect collection for their store. She suggests taking note of these before choosing the seniors or juniors wholesale clothing.