Why is Vintage So Popular with Millennials?
Millennials, the biggest generation since the Baby Boomers, seem poised to take over, lead the way, and influence fashion. Perhaps because they are literally the biggest consumer group at the moment, major companies are looking at what they do, how they think, and how they come to make their decisions. Millennials have proven to be innovative. At a time when salaries are staying flat yet housing, tuition, food, and even transportation costs are going up, Millennials have found simple ways to keep themselves happy. Instead of going out to eat at casual dining restaurants they look up recipes online, then host a potluck with their friends. Rather than buying popular luxury brands, they tend to prefer vintage looks that more succinctly express their personalities. If you have ever wanted to know why Millennials seem to prefer vintage, classic, and even thrifty looks, this article will open your eyes.