Why is Video the Most Powerful Medium in Marketing?
Video is widely considered to be the most powerful medium in marketing simply because it has proven itself to be more effective than any other form of media. Taking a closer look at video marketing’s success reveal the reasons why it is so effective. As we discuss those reasons next, they will help us gain a better understanding of the subject.
Videos Have a Higher Potential to Catch People’s Attention
Videos have a higher chance of catching people’s attention when they appear on their social media feeds and SERPs. Those moving images tend to give people a pause and they are more likely to look through the whole video, provided that they find it relevant and interesting. However, if the video’s content and its production quality is not up to the mark, that will not happen. Choosing the right professionals is of the utmost importance for this very reason and so is the location.
For professional video production Bath is almost unbeatable and you will find one of the premier video production services Bath has to offer at soulfilms.co.uk. To a videographer, Bath is perfect because the city is grand, historic, beatific, and versatile in its backdrop. All of which are to be expected of course, given that Bath, Somerset is one of the Great Spa Towns of Europe, as well as being a World Heritage Site.
The Visual Nature of Humans
The currently established fact from multiple studies indicates that about 65% of all human beings are primarily visual learners. That is to say, 65% of humans retain and understand information better when they see it in one form or another. This includes, text, images, art, infographics, and of course, videos.
On the other hand, an even higher percentage of the population were found to be visual decision makers. Even people who find verbal/aural information easier to retain (30%), will rely more on audio-visual information over audio-only info when it comes to making purchase decisions. Therefore, the effectiveness of marketing through visual means is based on human nature itself. This brings us to the next question; why is video more effective than other forms of visual marketing then?
Video is the Most Effective Marketing Format for 95% of the Human Population
To understand why the statement above is both true and factual, all we need to do is take a look at three well established facts:
- 65% of the human population are visual learners.
- 30% of the human population are verbal/aural learners.
- A marketing video can cover deliver both visual and verbal information in perfect synchronisation.
Not all marketing videos are accompanied by sound, but that’s by choice. Almost any marketing video can be further augmented with speech, commentary, dialogues, sound effects, and music if needed. As long as the video’s production quality is professional and it has quality content, you can use video marketing to reach almost any target customer group. In fact, videos can help marketers bridge the communication gap for international marketing as well.