Although online businesses are generally more successful in 2020 than their high street competition, there is no question about whether 2020 has been a hard-hitting year for companies of every shape and size. If you want to make sure that your business continues to thrive after its initial launch in 2020, here are some top tips that you should follow.
Employ an eCommerce Specialist
One of the great challenges of running a business online and sustaining its success is being able to adapt to the newest eCommerce platforms and constantly revolutionize your company to make the most of these. However, Sculpt is a specialist WooCommerce agency based in Leeds that can help you to overcome many of the pitfalls of the digital era amongst the COVID-19 pandemic. They enable you to do this through their ability to use data-driven insights, which can have a positive impact on your company and its use of online platforms.
Review Your Pricing Structure
2020 has been a difficult year for both businesses and their customers, and what once seemed like an enviable price to customers can now seem extortionate. Not only this, but the margins which you once used might now be extremely thin, and you might need to increase your pricing to cover your costs. Either way, it is important to review your pricing structure to ensure that you can create competitive prices while also ensuring that you make enough profit for reinvestment. You should also consider shipping costs and other add-ons and how you could reduce these to appeal more to your customers now the majority of people are shopping online.
Although you might believe that marketing is a lost cause now that people are spending less, this is not the case. Instead, marketing is paramount as more people are spending more time online and on social media. To market your brand, you should schedule posts on social media, as well as email newsletters, and you should also consider investing in PPC advertising so that your company can appear on different websites that are relevant to your niche.
Get and Manage Funding
A stable cash flow is one of the vital elements of your business that you need to secure to weather any storms that 2020 throws your way. To get funding for your online business, which you can then reinvest into your operations, you should look at applying for grants and loans from major companies in your sector, as well as the government. You also need to learn how to manage this effectively by keeping aside an emergency fund and minimizing the software and platforms that you are spending out needlessly on.
Keep Offering New Products
However, even online stores need to innovate their brand, and in order to thrive in 2020, you need to keep offering interesting products to your customers. Not only will this bring them back to your company, but 2020 has created a lot of trends that you need to follow. This can be seen in the huge surge in sales of loungewear in the fashion sector.