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Digital Marketing

The 7 Most Popular Types of Advertising

Online advertising takes many forms. Some are more expensive than others, while certain types of advert are designed for specific demographics. There’s no “one-size-fits-all” approach to online advertising, and businesses must make a…
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What is Split Testing

Split testing, known as A/B testing, is a solution that enables marketers to differentiate versions of their webpage. It is a trial method to know which version generates a better outcome by publishing various versions of a webpage with a…
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