Top 10 Best Tools to Monitor Online Reputation Management

Online reputation management tools gather brand mentions, customer reviews and other insights from the web and compile reports for businesses to help gain insight into their current image as well as strategize ways to enhance it. They allow businesses to get an overall sense of their current image while developing plans to enhance it further.

Some services specialize in one niche of the Internet, like social media monitoring or review tracking; others take an all-encompassing approach.

1. Proactive Reputation Management with Google Alerts

Google Alerts is a free service that notifies you whenever new content containing a search term appears online. For instance, you could set an alert for your business name or website URL so as to keep tabs on any news articles mentioning you or it.

Google Alerts can also be used to monitor competitors and their content marketing campaigns, providing invaluable feedback about how your PR efforts compare and to help improve performance.

Google Alerts makes it impossible to be everywhere at once – allowing you to stay on top of any sudden surge in positive or negative press regarding competitors, and ensure your reputation management campaign stays on course. When news arises regarding an unexpected competitor, use Google Alerts as an early warning system so that when appropriate responses come through you can take swift action to maintain their good name and ensure everything goes according to plan.

2.Social Media Mention Monitoring for Reputation Management

Monitoring social media mentions can provide invaluable insights into customer sentiment and marketing efficacy, while also helping identify influencers or customers that could potentially join your brand collaboration initiative.

Responding quickly and professionally is key for successfully handling negative social media mentions; that way, you can prevent backlashes from spiraling into PR disaster.

Visualping can assist with monitoring online reviews, news stories and websites for changes that could damage your reputation online. Furthermore, it allows you to keep an eye on competitors’ reputations and visibility in search results, providing important data to optimize SEO strategies and save you time by alerting you when your website updates automatically. Furthermore, its use is free and straightforward!

3.Enhance PR Strategies with BuzzSumo

Online Reputation Management (ORM) involves staying aware of what people are saying about your business online. While this can be an ongoing task, tools exist that can assist with measuring results of ORM efforts.

BuzzSumo is an effective content discovery and social media analysis tool.

BuzzSumo provides results when searching a topic, such as a word cloud and cards with content ideas, questions and related keywords. Additionally, it has an influencer search function to discover potential partnerships with prominent influencers in your industry. This tool is suitable for marketers as well as PR professionals alike and pricing varies based on scope of service provided; they even offer a free trial period!

4.Tailored Reputation Management with Reputation Health

Reputation management tools have become essential tools for digital marketing agencies and brands in preventing PR disasters. While managing reputation manually can be cumbersome, using such tools makes this task far simpler by monitoring online reviews and practices and providing insightful data in an immediate manner.

Reputation Health is one such tool. It helps medical practices and SEO services monitor 23 review sites – such as DrScore, UcompareHealthcare and Vitals – for online reviews about them, along with Facebook reviews, Google reviews, news sites to identify positive and negative mentions of brands online.

Reputation Health can serve as an efficient competitor analysis tool by monitoring social media, news coverage and search engine rankings of your rival businesses. Easy setup allows businesses to tailor the analysis according to their own specific needs.

5.Streamline Reputation Management with Chatmeter

Utilize a tool such as Chatmeter to monitor reviews and customer sentiment for your brand online. Many digital marketing agencies and brands trust this software to gather customer insights quickly, respond professionally to negative reviews quickly, and boost overall positive sentiment.

Searching manually for mentions of your name can be time consuming and be wasted when dealing with large businesses, so having an effective reputation management tool that uses passive monitoring to notify you about mentions makes life much simpler.

With Chatmeter, you can also boost local SEO for your brand’s locations while gathering competitor intelligence in one central dashboard. Schedule a demo to see how Chatmeter can help manage online reviews and conversations – it’s free for now but should you require additional features, consider purchasing one of their paid plans instead.

6.Track Brand Mentions with SEMRush

Marketers and PR teams who wish to track brand mentions and keywords associated with them. It has an intuitive user-interface, enabling you to tailor it according to your branding requirements.

Your domain can be tracked over time and its ranking positions monitored individually pages. Furthermore, this tool tracks competitor domains to show backlinks, PPC data and provide SEO ideas based on keywords from competing domains.

Other features include product listing ads, keyword difficulty tools and display advertising tools. It is an ideal solution for businesses that need to monitor their reputation online – particularly influential marketing campaigns – while helping brands locate high-quality links and identifying influencers within a niche. Overall it saves both time and money!

7.Award-Winning Reputation Management with Reputology

Online reputation monitoring tools are indispensable tools for businesses that rely on customer feedback for growth and brand credibility, while protecting against PR disasters by keeping an eye out for negative reviews or campaigns that could harm a business’s name online.

TrustAnalytica is an award-winning reputation management tool, featuring sentiment analysis and an easy-to-use dashboard to keep brands abreast of their reputation. At an economical price, the tool can also be tailored specifically to the business’s requirements.

Reputology is a review management and monitoring platform designed to assist multi-location businesses improve their ratings by turning negative reviews into customer service tickets. Furthermore, Reputology monitors various channels such as review sites, social media and news outlets for customer feedback – making it ideal for hospitality, food/restaurant and healthcare industries.

8.Efficient Online Review Management with Review Push

At a time when brands are an easy target for social media crises, it’s crucial that brands keep track of what people are saying about them online. Luckily, there are tools out there which can assist them with this endeavor.

Review Push provides businesses with an efficient suite of tools for managing online reviews. Businesses can solicit reviews, track results and respond quickly; in addition, Report Push generates reports to assist companies build stronger ratings and enhance their products, services and overall reputation.

This tool was specifically developed for medical practices and monitors reviews from 23 review sites – such as DrScore, HealthGrades, UcompareHealthcare and Vitals – across which their reviews can be posted. The tool helps organize review data by location and offers email response tools as well as helpful email response capabilities – an indispensable aid for online reputation management of medical practices with strong focus on customer service.

9.Advanced Reputation Management with TalkWalker

Utilizing ORM tools can assist businesses in maintaining a positive online image by monitoring and responding quickly to negative comments or reviews. They also serve to identify positive sentiment analysis that could promote their business further.

Talkwalker provides large companies and brands with an advanced suite of reputation management tools. Their social media analytics platform enables real-time monitoring of news sites, blogs, forums and more in 187 different languages; their image recognition technology detects brand mentions across images; while their Virality Map feature provides a visual representation of how posts have spread on social media.

Talkwalker provides brands with an invaluable way to monitor conversations outside social media, analyzing print and radio with LexisNexis as an add-on. This makes Talkwalker an effective way to capitalize on trends and craft effective marketing campaigns.

10.Real-Time Review Monitoring with ReviewTrackers

ReviewTrackers is a review management solution that assists businesses with monitoring reviews, increasing customer satisfaction, and growing revenue. It features real-time monitoring capabilities as well as customizable notifications, insightful dashboards with reporting and analytics features and much more.

With Competitor Analysis, businesses can monitor the online reputations of competitors to gain insight into how best to create campaigns, products, or operational changes that attract consumers to their business. Furthermore, this feature also provides tools to manage reviews and photos as well as facilitate new review generation for businesses.

CompareSEO, a comprehensive solution for online reputation management, combines mention tracking with social media listening and content production to give businesses of any size access to this powerful software solution. Plus, its free trial period lets them test it without obligation! In addition, this software features sentiment analysis as well as influencer identification capabilities.