To many people, Media Management may sound like something that deals only with the entertainment industry which is not completely true. It is a branch of business management that not only deals with media and entertainment but also involves marketing management, strategy management, goal-oriented strategy making, organization management and more. It is a function of business administration that deals with crafting strategies to promote business, organizing events, supervising teams, etc. for brand awareness with the help of various mass media tools.
Read this article to know more about media management
Media management professionals are in high demand these days as they help the organization to reach the target customers in the most effective ways. With the help of media management professionals, a company can address both its in-house and external public, effectively. Many institutes like JBIMS, MICA, etc offer MBA in media management course that you help you to get the best opportunities across various roles in the media & entertainment industry.
Here are some key job profiles after an MBA in media management:
PRO (public relations officer): PRO is the person who acts as a bridge between the organization and its public. The public can be internal stakeholders like employees, board members, suppliers, etc of the organization and the external stakeholders are the shareholders, customer or buyer of the product, government, etc. PRO uses different forms of media to convey the messages from an organization to its public. Visit the website and learn more about the public relations job profile.
Advertising: Advertisement job profiles are some of the most exciting job profiles in the media world. Along with the marketing function, the profile calls for the involvement of a variety of media like print media, audio-video media, indoor and outdoor media tools, etc. and lots of creativity is also involved in it. One can join the industry as advertisement manager, media buyer, media coordinators in advertisement companies or the promotion team in marketing firms as promotion manager as well.
Media Planner: The job profile of media planner includes the identification and coordination of best media platforms for the promotion of the products or the brands of the clients. You plan campaigns, pick outdoor advertisements, use press, radio or television for an advertisement to get the best results.
Web Content Manager: As websites have become the most crucial part of any business or marketing these days, the role of web content manager has also become challenging. The job profile of a web content manager is to make sure that the web site is well structured, the content of the site is relevant & accurate while working towards achieving the business goals for the organization.
Social Media Manager: With time this job profile is gaining popularity and is one of the most exciting roles of recent times. The job profile of a social media manager is to develop a strategy to make people aware of the brand & increase engagement through social media. Visit here to learn about the various social media platforms that managers use for promotion and brand awareness. It makes the product, idea or service more and more visible in social media so that the client could reach to a larger number of its target customers.