What is Split Testing

Split testing, known as A/B testing, is a solution that enables marketers to differentiate versions of their webpage. It is a trial method to know which version generates a better outcome by publishing various versions of a webpage with a bit of difference presented to visitors.

In a split test, the traffic of your webpage is distributed across the webpage disparate versions. The versions may differ on content structure, design, feature, and so on. Through this, you can determine which of the two versions have a better conversion rate from the visitors. Thus you will be able to identify which works better that can help with your company’s growth and success. There are several tools or software for conducting an A/B test, and one of those is VWO A/B testing. The great thing about this testing software is it helps you identify what is best for your web page.

Difference of Split Testing and A/B Testing

Split testing is often referred to as A/B testing, and vice versa is identified when the other version has a significant difference from the base version. The traffic in split testing will be split equally across the versions. Where A/B testing involves different variations competing, thus the traffic is not equally distributed to the versions.

The same with A/B testing, split testing is ideal for testing versions of your website with relevant changes from the original to the variation as it can help you distinguished which one appealed better to the traffic. This test involves the help of your technical team, especially if you’re planning for major changes to your webpage.

The test is conducted by splitting the visitors equally from the original to the new version. Then, when you have reached a statistically enough result, the marketing team will evaluate the result, which will then be passed to the technical team if it resulted to a need for significant change to your web page. Hence, they are the only ones who are capable of incorporating the changes required.

Why Should I Run a Split Test?

If you want to increase your webpage conversion rate, running a split test is a great choice. It can help you identify what keeps your visitor from converting or what makes them do otherwise.

You will be able to determine the answer with the questions such as: Is my conversion rate low because of the design, page element, or content? What specific part of the page attracts most visitors? What are the changes that I can make to increase the conversion rate of my website?

Pretty trivial, right? But, with the help of split testing, you will be able to get a result that you might not have ever imagined would work if you will not try it. Rather than guessing for solutions that you are not hundred percent sure would work, it will be best to have a split test where the proven statistical result is guaranteed. By having your webpage run a split test, you can expect a quality feedback which can help you convert more, without high investment and complicated process.

What to Consider Before you start with your Split Test?

  • Conducting a split test can help you find out a better way to increase the productivity of your page. If you want to check out lots of changes with your page, it is the best way to launch a split test.
  • If you want to check out the complex technical part of your webpage, such as heavy backend test, using split testing might be a good option. With the employment of split testing, you can try the new check-out process and conduct traffic splitting smoother.
  • When you want to try if what is better between a lengthy page and a short and concise one, split testing is a great option for you, it is only when you conduct a split test you can find out which version best appeals to the traffic.
  • Having thoughts about what page copy will appeal the most for your webpage? Well, then putting it into a split test will do the work. After all, page copy holds a pretty important role in a webpage as it serves as the façade (you can say) of your page. It is where the capturing of the attention of your customer takes place first.
  • Trying different sign-up workflows will be best served with the employment of a split test. Hence, testing requires lots of code, but with the use of the split test, it will be reduced and guarantees better performance during the test

What Procurement Can You Conduct to Come up with Split Test Hypothesis?

Initially, in order to come to a realization, you have to check out how the traffic reacts with your page. You can check out the reviews of your visitors regarding your product and services and take them into account. Try to look out what the customers are referring to base on the reviews they left on your webpage.

Next, you try to find out what makes the customer leave your site, where they’d usually take off, and what changes you can make about it.

Then, locate where the traffic interacts the most; from there on, you can find out some key points on how to improve your webpage.

After that, you can establish surveys or polls on your webpage, then analyze it later on.

In addition, employing session recording on your site that you can study on can help you determine the customer behavior when they are on your page.

Finally, observe the people using your webpage by administering usability testing through usability testing tools.

Now, in order to come up with a strong split test, you should start with the date your website possesses. Then form a reasonable hypothesis and test it after. Herein you can calculate the result by A/B test.  After you found what version converts most, come up with a resolve that can cater to those changes most and make the most out of it. From then on, you can expect an improvement in the conversion rate of your webpage.

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