If you want to create a website that is quick to load, easy to use, and capable of attracting a large audience, then you absolutely need to be embracing the latest search engine optimization strategies. We all search for things online nowadays, and if you want your website to come up first, there are a few important factors to keep in mind when creating online content.
However, not everyone understands how to rise through the search result rankings, and it is no secret that there are a few common SEO pitfalls that can actually hold your website back. So, let us discover 3 of the most frequently made SEO mistakes while discussing what you can do to avoid them.
Not Choosing the Right Keywords
In case you were not already aware, keywords are the underlying ideas and topics that define your content. Moreover, from an SEO perspective, keywords are the actual words and phrases that people type into search engines before they arrive on your website. Consequently, if you want to improve the possibility that someone might find your web pages when searching for content that is similar to your own, then you absolutely need to be clever with your choice of keywords. Picking keywords is not always as simple as it might sound though. In fact, if your keywords are too generic, you will limit your chances of beating your nearest competitors. Not sure which keywords to use? If so, do not be afraid to find an seo company for some keyword recommendations and other SEO related advice.
Correspondingly, instead your aim should be to target long tail keywords. Essentially, long tail keywords refer to a broad topic that is combined with relevant related words. For instance, if your company sells houses then you should try to add the location of where these houses are based to your long tail keywords. In short, using longtail keywords is all about taking a more naturalistic approach to language and optimizing different pages on your website for longer phrases. Optimizing your website for one keyword alone can be incredibly tough to achieve but combining targeted keywords can help your web pages to gain more traffic over time.
Forgetting About Calls to Action
As soon as a visitor has clicked on your website, your goal is to keep them on your web pages for as long as possible. A call to action tells visitors to your website where they should go to find out what they want to know. A CTA should therefore contain a persuasive command attached to a link or button. Your aim should be to tell users exactly what they need to do to get more information. Whether you want visitors to your website to ‘sign up’, ‘subscribe’, or ‘buy now’, they need to be told exactly how to act and the phrases you choose must reflect this.
When setting up a website for the first time there is a lot to think about and sometimes CTAs can be forgotten. That being said, it is important to remember that you need to do everything possible to encourage visitors to your website to spend time clicking through your content. Generally speaking, each page of your website should include at least one eye-catching CTA in the upper half of the page design. Of course, you can also include other CTAs that direct visitors to other pages on your website, but they need to be compelling if you want to give your website the best chance of ranking highly.
Neglecting the Mobile Version of Your Website
Nowadays, the mobile version of your website plays a significant role in how highly your website ranks in search engine results. The desktop version of your website might be well designed and highly responsive, but if your mobile set up does not meet the same standards, now is the best time to do something to change things. The key to designing for mobile is to carefully consider how your website is going to look on a smaller screen. Almost everyone uses their phone for internet browsing and so if you want to make a good impression, handheld access has to be considered.
Making a website mobile friendly is actually surprisingly simple. Just remember to keep the actual design of your website clear and logical and prioritise functionality. Depending on the purpose of your website, tools such as product search bars, customer reviews, and image galleries can all help mobile website users to meet their goals more efficiently. The mobile version of your website should also be smooth to navigate, so be sure to use columns, buttons, and other design features to encourage visitors to make prompt decisions. By the same token, your mobile website should provide an excellent experience for visitors that is consistent with your desktop website design.
Ultimately by fixing or avoiding the SEO issues mentioned above, your website should be able to reach and maintain a strong position in the search rankings while standing out from the competition. Above all, optimizing your website for search engines is a quick and efficient way to boost your web presence so that you can take your online content to a wider audience.
Tempted to find out more about using SEO strategies to improve your website? If so, take a look at this article that contains 5 useful tips for increasing online traffic.