Top 10 Digital Marketing Courses in India
In an ever dynamic environment with ever evolving facets, it is very imperative to keep up with the latest norms. Same principle applies to the marketing industry as well. Earlier, people would get attracted to a product or service after looking at the advertisement in a newspaper or billboards. But that was long back. Now in the age of the internet, customers can get all the information they need within minutes. Thus it becomes essential for the businesses to proactively market themselves on such platforms to mark their presence.
Digital marketing is the process of involving various facets of the internet, such as e-mail marketing, content marketing, google-ads for the promotion of a brand/product/service. Any marketing that involves establishing communication through digital means is a part of digital marketing. With the evolution of technology, digital marketing has many benefits over traditional means of marketing –
- Data Analytics – Traditional marketing does not provide data regarding the performance of the campaign. But in digital marketing, detailed information is available regarding the number of people the ad reached out to, how many people viewed the ad, how many people opened the website after looking at the ad and many more parameters such as these.
- Targeted marketing – In digital marketing, you can select who you want to reach, for example, people of a certain age group, people who searched for the related products, people in a particular geographical location etc. But such a degree of narrowing down to a specific set of people is not really possible in traditional marketing. You can only ensure reaching out to a wide market but you can’t control who exactly will be viewing the ad. One obvious implication of this benefit of digital marketing is cost-wise. For the same cost, digital marketing can ensure reaching out to only prospective markets. But traditional marketing is less efficient in dealing with niche markets.
- Developing Brand image – Through digital marketing, a business can provide many useful information to the customers on its website, such as informative articles and blog-posts. Attractive websites with apt graphics attract the customers. This greatly contributes to brand development.
As an active participant in the marketing industry, a marketing manager should always look out for the latest reforms in the marketing industry. With ever evolving digital marketing technology, a lot of research goes into finding out the trending ways through which digital platforms can be used to get some visibility on the product/brand.
Thus a marketer needs many skills such as identifying latest trends, evaluating such trends and understanding how they can be used to the advantage of the business. There are many courses available on the internet that a marketing aspirant can join to develop such skills. To learn digital marketing, one can consider joining one of these digital marketing courses in India are –
1. Digital Marketing Course by Henry Harvin
India Today has ranked this digital marketing course in the top 5 digital marketing courses in India. Upon successful completion of the course, the subscribers are provided with a CADM certification in digital marketing.
Users also get the opportunity to be a part of the 18000+ alumni network globally. This course provides 7 certifications: 1 from Henry Harvin Marketing Academy, 1 from Facebook and 5 from Google. The online classes are filled with necessary tools to carry out the learning process. Henry Harvin has 1 of the best LMS (Learning Management System) in the industry.
The key aspects of this digital marketing course are –
a. Coaches in this industry have more than 10 years of industry experience
b. Weekly job support, interview skills and career services
c. Live projects, monthly brush-up sessions
d. 1 year gold membership, study material,
e. Webpage designing, SEO, YouTube and LinkedIn Marketing
Henry Harvin’s digital marketing courses in India provide lifetime free support and access as a part of this subscription. Users are mentored by the award winning trainers. Weekly bootcamp sessions are organised and the platform also nurtures self paced learning. The membership also offers lifetime access to all the new live classes and the recorded sessions.
The course is best for all the beginners, social media enthusiasts, youtubers or business owners. The course teaches social media marketing to all the business analysts and professionals who want to grow their business. The course does not require any prior marketing knowledge to become a part of it.
2. Great Learning
Great-Learning’s digital marketing courses in India are hatched in synergy with Great Lakes Business School, which is consistently ranked in top 10 colleges by platforms like Outlook and Business World. The course is recommendable as the faculty in this course come from universities such as Stanford, Yale, Kellog and Harvard.
This digital marketing course in India is created under the guidance of 40+ management tycoons, such as Dr Ratan Tata and Ms. Indra Nooyi. The duration of these digital marketing courses in India is 6 months and only those students, who have a bachelor’s degree, are eligible for this course. The course divides the students in small groups and provides live and personalised mentorship to these groups. The course is viewed by students in 170+ countries and has an alumni base of 1 million+ students.
Some of the main highlights of these digital marketing courses in India are –
a. Curriculum is quite comprehensive with subjects such as digital marketing being covered
b. More than 15 real world projects are given for on the job learning experience
c. Certificate given from a top rated B-School
d. Important topics such as SEM, SEO, Social Media Marketing are covered
e. Best educators are a part of this batch
Some of the tools that are covered in this programme are – Google Ads, Linkedin Ads, Youtube Advertising, Yahoo Ads, Quora, and 20+ more tools.
This is one of those digital marketing courses in India that has seen many successful career transformations. People, who were Marketing Associates, have become Marketing Head, Client Relationship Manager, working for some of the leading banking and consultancy companies, such as HDFC bank and Mckinsey & Company. The platform also understands the importance of soft skills such as resume building, career mentorship and provides access to curated jobs.
3. Certified Digital Marketing Training by ISB
These are 12 weeks online digital marketing courses in India and need only 5/6 hours on a daily basis. The course tries to explain the digital customer behaviour and how to use that for building strategies on digital platforms. The course received #1 research rank in India, with more than 11000 alumni. The top 5 B-schools are a part of this course.
Best features of these digital marketing courses in India are –
a. 125+ pre-recorded videos from the top faculty at ISB
b. 20 assignments, quizzes and 13 live online sessions with Eruditus
c. 6 case studies and 4 simulations
d. Learn how to develop targeted online strategies
These digital marketing courses in India are focused towards those marketing and sales individuals who are at the starting of their career and want to upgrade their marketing skills. The courses can also prove helpful for mid to senior managers, who want to understand how to boost ROI on marketing campaigns, and for consultants and entrepreneurs as well. The subscribers to this course also get exclusive invitations to multiple webinars and conferences for networking.
The learning in this programme will take place through real life projects and simulations in which learners can place and implement SEO and social media campaigns. Learners will also learn how to maximise engagement and how to use insights obtained through digital marketing analytics. The course also teaches how to build effective frameworks in which marketing professionals can undergo planning and execution of campaign strategies. Individuals will also learn about the emerging norms in digital marketing and how to leverage that in different industries and businesses.
These digital marketing courses in India aim to cover all the relevant norms of digital marketing, such as social media/content marketing, brand-analytics and public-relations. The courses are almost a year long with 7-9 hours required per week. With a 5000+ alumni base and 300+ hiring partners, these digital marketing courses in India help 83-85% of the students achieve positive growth in their career. The course includes 8 modules with every module taking upto 5-6 weeks on an average to complete.
Some of the key highlights of these digital marketing courses in India are –
a. Certificates received from MICA and Facebook
b. Coaching received every 2 weeks from top industry experts
c. Mock interviews conducted by hiring managers
d. 10+ case studies and practical projects
After the completion of this digital marketing course, individuals can look for job opportunities in roles such as digital marketing manager, SEO and SEM specialist, Social Media and Content Manager. The programme is targeted at freshers, traditional marketers, sales executives and communications managers. Minimum eligibility for this course is Bachelor’s or Equivalent degree.
Some of the commonly used digital marketing tools that will be taught under this course are: GTmetrix, Ubersuggest, Pingdom, SEOsitecheckup and Ahrefs. The completion of this digital marketing course will be followed by students receiving a certificate from MICA. A valediction ceremony will also be organised at MICA campus. The experts in this batch have been a part of various esteemed organisations, such as Facebook, Razorpay and University of Cambridge.
5. Google Digital Garage of Digital Marketing Certification
Brought up by Google, these digital marketing courses in India teach the basics of digital marketing in India and are affiliated by Interactive Advertising Bureau and the Open university. The 26 modules in these digital marketing courses in India are all created by the top trainers from Google. It is full of live projects and real life case studies that will help you channelise your knowledge into action.
Important features of these digital marketing courses in India are –
a. 26 modules and 40 hours long self paced course
b. Beginners level and free of cost
c. Unlimited access and certificate from recognised institutions
d. Quizzes available after completion of every module
e. Pass the final 40 questions exam to get certificate
The 26 modules in these digital marketing courses in India cover various aspects of digital marketing, such as how to build your presence on the internet, how to best use the SEO applications, how to improve search campaigns and much more. Through this course, an individual can learn very important skills in digital marketing, such as content marketing, display advertising, email marketing, e-commerce and local marketing. More than 300000 people have utilised this certificate course to transform their careers.
The course page will have a progress indicator that will reflect how much portion is done and how much is left. Once the course is completed, users can download their certificate from the landing page. It is a great addition to CV and Linkedin. One can re-download the certificate from the home page how many ever times he/she wants.
These digital marketing courses in India are a part of the MBA programme from the University of Illinois. The course is also powered by Coursera platform, which is one of the most renowned platforms for various online certificate courses.
The course covers various methodologies of data collection and teaches how to evaluate that raw data using web-analytics. It also teaches how to develop marketing frameworks to understand consumer behaviour on digital platforms and how to use that to our advantage.
Few important aspects of these digital marketing courses in India are –
a. 8 months log course with flexible schedule
b. Beginner’s level, shareable-certificate and English language
c. Practice quizzes, assignment evaluation and peer-feedback system
d. Course videos and notes available for self paced learning
These digital marketing courses in India teach several important skills required to understand and utilise digital marketing in a business environment, such as pricing strategies, product strategies, marketing mix, data visualisation, marketing analytics and marketing performance.
Upon completion of the course, students are also given the opportunity to apply their learning in a capstone project established in synergy with Grainger, which is one of the best global B2B vendors of organisation supplies and maintenance-repair. It was asked #13 in Top 500 guide in Internet Retailer.
Few instructors of this course are: Aric Rindfleisch, Mike Yao, Kevin Hartman and Vishal Sachdev. All these educators are well-known experts in the industry and highly experienced in the field. They are well-equipped with knowledge to carry on the course.
7. Digital-Vidya – Digital Marketing Institute
These digital marketing courses in India have been created in collaboration with Deakin University. The programme guarantees a minimum stipend of INR 20000 in the internships offered at the completion of this course. Post completion of this course, the platform also ensures job interviews with minimum compensation of INR 30000. Some of the placement partners of Digital-Vidya are Social-Beat, Social Panga, Regalix and Misumu Corporation.
The key takeaways from these digital marketing courses in India are –
a. Understand the potential of e-mail marketing
b. Grab a thorough knowledge of content marketing and how it impacts ROI
c. Understand the impact created by key elements of digital marketing, such as data analytics
d. Learn the process of creating marketing strategies for any business
e. Professional mentorship, paid internships, case studies for better understanding available
These digital marketing courses in India very smoothly teach how to mark your presence on the internet through effective digital marketing strategies. A very underrated form of digital marketing, e-mail marketing forms a very significant part of this course. Users can also learn how to derive accurate insights using web-analytics. The course imparts true sense importance of digital marketing by covering real life case studies of companies such as Microsoft and ICICI bank.
8. Hubspot academy
These digital marketing courses in India cover both digital marketing and inbound marketing. While through digital marketing literature, the course shows how to attract people using internet platforms such as emails, social media, through inbound marketing, the programme attempts to present how to create content or experiences that will eventually attract them to the business.
From full time marketing associates to content creators and students who aim to join the digital marketing industry, this course serves individuals with any level of learning.
Some important features of these digital marketing courses in India are –
a. How to use Search Engine Optimisation to our advantage
b. How to create ad campaigns to boost business
c. The course is divided into 9 lessors, in 37 video classes, to be covered over a period of 4 hours
d. Great stress is given to inbound marketing
Since every business in every industry will have different ways of marketing themselves, the course teaches how to fit-in digital marketing to suit the purpose in every industry. This is a very wholesome course, which does not only cover how to create content, but it also covers how to create quality content and how to attract followers and business from that. Some of the educators in this course are: Abigael Donahue, Matthey Howells, Corey braccialini and Justin Champion.
Udemy offers 12 different digital marketing courses in India , each catering to different aspects of digital marketing. All these digital marketing courses in India cover all the layers of digital marketing, such as social media marketing, digital marketing masterclass, ultimate digital marketing bundle and ultimate SEO course. All these digital marketing courses are covered by some of the most versatile entrepreneurs in the digital marketing field, such as Mr. Sahil Dhawan.
Some aspects of these digital marketing courses in India from udemy are –
a. Popular digital marketing experts such as Pouya Eti and Phil Ebiner are a part of this platform
b. All these courses have 42 lectures that can be covered in just 3 hours
c. The courses also concentrate on Podcasting, copywriting and advertising strategy also
d. Multiple courses available for beginners, intermediate and expert level
e. Quizzes and practice tests are also offered to test knowledge retention
The subscription is not for a particular period, but offers lifelong access. Udemy has a very huge subscribers base and a lot of individuals are benefitted from the courses offered by this platform.
Skillshare is one of the best online platforms that offers courses pertaining to different skills, such as animation, creative writing, graphic design.
Some attributes of these digital marketing course in India offered by this platform are –
a. Provides knowledge on niche marketing practises
b. Gives a lot of importance to business analytics
c. The course also helps in developing freelancing and entrepreneurial skills.
Let’s Wind Up
India is one market which has a lot of potential for the digital marketing industry. The market is so diverse that it offers a lot of opportunities for constant experimentation. Having the right knowledge to exploit such opportunities and gaining a beginner’s advantage becomes really important. One prerequisite for that is having the right skill-set.
Undertaking any of these digital marketing courses will provide benefits in the wrong run. Sooner or later, every kind of business will need a digital marketing strategist. Taking an effort to upskill will pay off in the long run because once a company is able to gain a competitive edge due to its marketing efforts, that cageyness lasts really long. The businesses can easily capitalise on such opportunities to increase their profits and overall revenue by subscribing to any of these digital marketing courses in India.