Is MBA in Media Management Degree a Good Career Option?

The media and entertainment industry in India is making great growth. Today it is driven by the changing market dynamics, commercial initiatives, and investments. The need for specialized individuals can manage different aspects of media like televisions, print, advertising, publishing, digital media, etc. The huge employment possibilities in the field led to the creation of appropriate management programs. The MBA in media management program covers a wide range of technical and management subjects relevant to these aspects of the media and entertainment industry. Upon completing the course, the students can apply for various lucrative career options in the field.

Who should pursue an MBA in Media Management?

Media and entertainment is a very vibrant and varying industry. Students that plan to enter print media, film industry, TV industry, online media, an advertising firm, event management or any other field of the media industry can opt for the masters in Media Management program for higher education. Skills necessary for the aspiring candidates of this program include visual thinking capabilities, cultural awareness of media, and other creative industries. They must believe in teamwork, initiation, and be creative in their work. Candidates that have communication skills, critical analysis and research abilities along with independent and innovative approaches towards problem-solving are preferred for the management program.

Anyone that has a Graduation degree or equivalent in any stream, with minimum required marks are eligible to apply for admission in the MBA in Media Management programs. The selection process is done based on an entrance examination conducted at the National or state level by different organizations or colleges.

Career Opportunities after MBA in Media Management Degree

The students are educated about film entertainment, interactive media, broadcast entertainment, event management, and more. After completing the program students are eligible to apply for various job profiles, such as:

  • Media Strategist
  • Marketing Analyst
  • Media Manager
  • Digital Media Assistant
  • Digital Media Producer
  • Digital Media Coordinator
  • Digital Media Consultant
  • Media Manager
  • TV Producer
  • Media Planning Manager
  • Corporate Communications Head
  • Channel Head
  • Event Manager

The annual salary that one can earn after completing the MBA program varies highly between different companies and roles at which an individual joins the company.

Top Media Management Colleges in India

MICA, Ahmedabad: MICA is the only residential institute in the country. It was established in 1991 as an autonomous, non-profit institution. Ranked among the best B-schools of the country, it offers numerous online programs along with their residential programs. It offers specifically designed MBA in media management courses such as:
  • Post Graduate Diploma in Management-Communications (PGDM-C)
  • Post Graduate Diploma in Crafting Creative Communication (CCC)
  • Post Graduate Certificate Programme in Advertising Management and Public Relations (PGCPAMPR)
  • Post Graduate Certificate Programme in Media & Entertainment Management (PGCPMEM)
  • Post Graduate Certificate Programme In Managing Brands & Marketing Communication (PGCPMBMC)
Symbiosis School of Media and Communication, Bangalore: SSMC-B was established in 2009 by Symbiosis International (Deemed University). It offers a full-time MBA in Communication Management program. It is an industry-relevant program with a contemporary curriculum that focuses on IMC and Media Analytics.
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