Whether you own a small home based business or you are an owner of a famous local business in the marketplace, an online presence is essential. While there are hundreds of traditional methods to advertise your brand via newspapers, magazines, billboards, leaflets and so on and so forth, in order to outshine your competitors, it is necessary to turn towards the internet.
The internet offers various platforms to advertise your brand but the best way to beat the competitors and attract the customers is through custom web design. Yes! We mean you need to create a website. Not only will your personal website pose as the face of the company but the customers it will help attract will be much more than you have ever imagined.
Nonetheless, the core question that might arise is, how can you make the most from your website? The answer is simple. Most websites are clones of each other, lacking creativity and uniqueness. For this reason, once you resort to letting your imagination run its natural course and start incorporating unique ideas to create a website, not only will your custom website be different and attractive, but it will also draw a large sum of audience like never before.
If you are unaware of the amazing benefits you can avail via your custom website, here is a list of the main advantages you might want to know about.
Major Benefits of Custom Websites
Most websites mimic other websites’ layouts, color schemes and written content. For this reason, it is important you pay attention towards uniqueness. A successful website requires strategic planning, a user friendly layout and of course, an eye catching color scheme. This is where a custom website comes in the picture.
1. A exceptional design for your original brand
Taking your business one step forward on the internet is more than just pasting your logo everywhere. Since your brand is unique and original, why consider old web designs from the templates when you can get your special design created via hiring an expert in custom web design services?
You will have an edge in creativity while you will truly stand out from the crowd.
A custom website will help you distinguish your brand online and help create a long lasting recall value. Since your brand will have a unique color scheme and an original logo, it will be easier for your online audience to find you.
2. Search Engine Advantages
You might have come across similar pages and websites popping up when you wrote a keyword in the search tab, let’s assume ‘red nail polishes’. Have you ever thought why the top brands such as Loreal, Sephora and others pop up while the lesser known brands can only be viewed on the 2nd page, 3rd page and so on?
The answer is simple. Since the top brands have a custom website with everything unique, it is inevitable that they land on the first page. Hence, making the point; once you own a custom website, your brand pops up on the 1st pages of various search engines, making your site search engine friendly.
Imagine how many online customers you will attract once you land on the initial page? Moreover, other than performance, the experts in HTML5 can help boost your website’s coverage through various markup techniques.
3. User Friendly and Easy to Navigate
A custom website can be a blend of various pages, swipes of pictures, tabs, buttons, etc. All of it depends on your preference. Instead of copying another template, it is ideal to go for a design which will stand out not only in terms of attractiveness but also in terms of an easy navigation.
You wouldn’t want your customers to feel irritated due to a complicated design, would you?
Your custom website can be as user friendly as you wish it to be and more importantly, you can plan everything according to your customers needs!
4. More Control
As the custom website is created according to your needs and requirements, it is easier to gain control of it in comparison to a generic website. Firstly, you will not feel the need to change it or alter it due to finding similar websites and secondly, the design will be fit to suit your needs, giving you more control over it.
You will have the advantage of not resorting to using undependable content management software while everything on your website will be editable and changeable according to your needs. While the generic templates are also customizable, the disadvantage is that changes are limited while the process is too time consuming.
5. Safety and Security
Safety and security are one of the fundamental aspects when it comes to online presence. Not only because someone can copy your design but mainly because maybe they can hack it!
When you hire a web design and development company who have an expert team for custom web design services, it will be effortless for them to secure your website with passwords, security plugins and parameterized queries. This will surely give you an advantage in terms of security when you own a custom website. Why? Simply because generic websites are easier to hack.
6. Brand Loyalty for Customers
Believe it or not, we all get attracted to uniqueness and originality. Often the website is the initial bridge between you and your customer and sometimes the customer can refuse to take the second step simply because of the website design as everyone craves uniqueness.
As far as the customers and online audience are concerned, with so many new brands popping up, it is hard for them to follow one brand and more importantly; remember all! Hence, when you own a custom web design which has an exceptional layout with a matchless color scheme, it will become easier for the customers to remember your brand.
This will aid in increasing the brand loyalty, helping you increase the brand presence, boost the sales and increase the revenue; advantages over your competitors!
7. Focused for the customers
A custom website will be built via keeping all important aspects in mind, the first two being your products and services, second being your target audience.
Where the custom website plays an important role is how it will be customer focused. If your target audience ages between 40-70, your web designers will create a simple, readable design with big and bright font. On the other hand, if your target audience is teenage girls, your website can be designed on the lines of pinks, glitter, cute tabs, girly background music, etc. Hence, your website design creating a unique sense of customer focus.
Knowing you can change anything when you feel the need is crucial. With basic website designs, you can almost change nothing. On the other hand, with custom web designs, you can change the content, the pictures, etc anytime you desire. You name it, you change it!
This option gives you a competitive advantage as you can edit everything according to the customer needs and according to this society’s fast paced technological changes.
Now that you are aware of the 8 major benefits of opting for a custom web design, let us move on to how you should create a unique website.
The steps to create a unique custom website
Your ideas might be unique for you but once you start your research, it is then you can only know about the uniqueness as someone else might already be flourishing their website with the same idea!
That is why you need to consider the given steps when you decide to opt for custom website.
• Get Inspired
Inspiration is key while a creative imagination go hand in hand. If you recently started your company and are planning to build it online, it is important that you take inspiration from something and build it accordingly. Your inspiration can be flowers, nature in general, colors, lines, etc.
• Create Pointers
Creating pointers will only help you pave your path towards a successful custom website. Your initial pointers can be your target audience, their age group, the locations you can sell your products to, pages your website should have, the images you will need, will you need videos?, etc.
• Prepare Text and Images
It is important that all your homework is done before you hire a team for custom web design services. If you own a home based bakery, you should have pictures of various bakery items such as cakes, pastries, bread rolls, etc. It will be better if you have different cake pictures for different themes such as birthdays, wedding, bride to be, etc.
Meanwhile your text should also be unique and interesting to read.
• Finalize a realistic Layout
Once you know what you want, create your website with the help of professional web designers and make sure it is realistic, user friendly and unique.