With the ever changing entertainment needs and constant brand communication on an uprise, the media industry has shown a distinct growth of over 20% inspite of being a fairly unorganized sector. Hence as a subject Mass Communication has gained great importance. With the opening of satellite communication it has become an inseparable part of human life. Internet connectivity, digital marketing, rise in disposable income, willingness to invest, increase in BTL promotion among establishments, growing need of organized and structured events and rise in number of institutes providing specific courses in events/media management, has made mass communication an integral aspect of consideration. From as basic as awareness about worldwide news to blogging, mass communicators have an important role to play. Careers in Mass Communication are not only lucrative but also bring in a great deal of job satisfaction and an expression of creativity.
Various career options after Mass Communication are:
a) Career as Journalist: – One of the oldest career options i.e. Journalism, is the activity or profession of writing for newspapers or magazines or of broadcasting news on radio/ television. Broadly classified into two types of media i.e. Print and Electronic. In print media one can become an editor or a sub-editor, a feature writer, reporter whereas in electronic media one can become a news anchor or television reporter. The role and status of journalism, along with that of mass media, has undergone profound changes over the last two decades with the advent of digital technology and publication of news on the Internet. This has created a shift in the consumption of print media channels, as people increasingly consume news through e-readers, smartphones, and other electronic devices, challenging news organizations to fully monetize their digital wing, as well as improvise on the context in which they publish news in print.
b) Public Relations: – Public relations (PR) is the way organizations, companies and individuals communicate with public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image in front of the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web. An increased level of consumer awareness and competition has ensured that whether it is the service sector, small scale sector, industrial sector, public utility sector. P.R is an integral part of any and every organization.
c) Advertising:- Advertising is a form of market communication for branding a product, idea or service, through various available medium. From Newspapers, Magazines, posters, signboards to the commercials on radio television and internet, advertising has come a long way as it is now considered an important media for building and publicizing a brand. Business organizations, political organizations, social organizations find it important to advertise to influence public opinion as advertisements create a long lasting impact on consumers.
d) Event Management: – Event Management majorly focuses on organizing a professional and focused event for a particular target audience. It involves visualizing concepts, planning, budgeting organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching, road shows and many others. Creativity along with good organizing & managing skills are essential for this field.
e) Content Writer: – Content writing is a specialized form of writing which can be defined as producing content for any particular media where it is meant to be read. It is often dubbed as web content writer as it has become a job related to online media. In the age of globalization, writing articles, stories and blogs on websites has emerged as an effective way of expanding one’s business and promoting any service or product through internet. Writing for the web is different from writing for newspapers and magazines hence the classification here would be online content writers and print content writers.
Apart from the conventional careers, few other options in television are also available. Film making, handling the camera, screen play writing, editing etc are a part of most mass communication courses; hence careers in this stream too provide good avenues to be explored.
To conclude, mass communications is any kind of information delivered to as many people as possible at virtually the same time via. News, entertainment, branding, knowledge, advice or other forms of information being relayed via newspapers, magazines, television, radio, newsletters, advertisements and online channels. With the influx of international brands in the country and cultural commercialization, opportunities have become more prevalent in this field and will continue to evolve further.