Running a business is not just about being good at what you do and offering an exceptional product or service. Although this is, of course, part of it, you also need to ensure that you are promoting your business as much as possible. Without this promotion and marketing, it will be hard to find new people to buy from you, and therefore hard to grow.
Marketing doesn’t have to be done in an obvious way either; there are some great things you can do that are subtle, but that will get you noticed.
Wear Your Advertising
If you are going to pick the kids up from school, going to the store, just heading out for a walk or a day out, for example, why not promote your business at the same time? It’s simple to do – you can wear a t-shirt, jacket, or baseball cap, for example, that has your logo and website on it. If you use your phone a lot, you can design a phone case from customenvy.com so that when you answer it and hold it up, people can see your brand and business name.
These are easy, subtle ways to ensure that, even when you’re not working, your business details can be seen by many potential customers. You might even strike up a conversation with someone about what you do, simply because they saw your phone case or read the back of your jacket.
Use Social Media
Social media was once something that people only used to connect with friends and family, but it is now so much bigger than that, and many businesses use it to reach out to customers and future customers too.
If you run a business, having a social media presence on at least one platform (which one you choose will depend on where your customers are most likely to be, and that answer will come from good market research) is not only a good idea but expected. Once you have a profile set up, you can use it to subtly ensure that people see your business details more and more. Make sure you post regularly, and people will start to share your content and increase your reach. It may take a while to do, but patience will pay off.
Sponsor An Event
If you are based in a community and want to be part of it, you can sponsor events that take place throughout the year. This might be a summer produce fair, or a Christmas party for the children in the area, or perhaps a 4th July barbecue. You might prefer to sponsor a local sporting team or kindergarten, or other similar ideas.
Helping out your local community is something that won’t be forgotten, and your company name will be linked with positive, local events and improvements. This will help you to cement your place in your local area, and to show people what you do. All of this positivity will help people to trust you, and therefore want to buy from you too.