Wednesday, September 27, 2017

Use of local search result to improve your business

Use of the Internet to promote one’s business has gained a huge traction in India. Nowadays, we see a lot of companies both small and big spending huge amount of money on advertisement campaign on the digital media. However, before you jump on this bandwagon, it would be prudent on your part to ask yourself whether the product or services you are selling has a global appeal or is its importance limited to the local market only. If the answer is a local market, then it would make sense to focus more on the local search results rather than the global ones.


If you are in Indian company trying to market products to the local market, you should take the help of an SEO company in India to get better results. The local SEO companies have a greater understanding of the tastes and preferences of the local people. To improve local search engine result, SEO companies use a gamut of strategies that include listing your website in the directories of search engines like Google, Bing, Four square, Super pages and others. This allows them to include your website in any search result.

If you are targeting the India audience, then hiring an SEO India company makes a lot of sense. They can easily advertise your company’s website on those pages, where most of your potential client go. This will help you to target your focused group more intensely. Now, SEO strategies involve a lot of steps that are taken sequentially to get the best result for a client’s website. Some of these steps include; Analysis of a website, understand the client’s requirements, keyword research, content writing, website optimization, SEO submission, link building and reporting among a host of others.

The importance of the usage of local search content can be gauged from the fact that 46 percent of all Google search is local. Therefore, employing an SEO India company will give a boost to your advertisement campaign as they know the market and the people of an area more closely. It has been observed that a person who does a local search try to find some particular brand, however, a large number of the local searches are not directed towards a particular brand. If you have a presence on the Internet platform, then you can target these people through similar kind of product or services they are looking on the Internet. Being near them will allow you to serve their needs in a better way as compared to some business selling a similar product that is situated in a different city.

Research has shown that focusing on local search results have increased the conversion rate tremendously compared to another form of traditional advertisement. When somebody looks for some product in a particular city, then online directories like Foursquare, Cityscape direct the search towards those business websites that have a presence in that city or place. As more and more people are using mobile phones to search for different things on the Internet, the use of local search has also risen dramatically. In addition, local search gives you a greater return on Investment than say traditional advertisement methods as the search is totally based on the needs of the customers.

You can increase your business by getting listed in the Google My Business. This absolutely free service from Google increases the chance of your website being discovered in any local search. All these features make the local search a vital element in any SEO strategy and therefore should be employed effectively to get the desired results.


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